تأثير المبادأة والابتكار في تحقيق الميزة التنافسية المستدامة دراسة ميدانية على المطاعم السياحية في محافظة اللاذقية

Authors

  • بسام زاهر
  • هشام لايقة

Abstract

This study aimed to identify the reality of proactive and innovation the elements of sustainable competitive advantage (knowledge - creating obstacles to imitating the product of the organization), as well as the impact of innovation and innovation in gaining sustainable competitive advantage among the employees of tourist restaurants in Lattakia.

In order to achieve the objectives of the study, the researcher developed a questionnaire to collect data. The research community included all the workers in the small and medium restaurants in Lattakia. The researcher chose a soft sample of the senior management staff which included (88) employees, the questionnaires were distributed to them, (67) questionnaire for analysis.    The study concluded that the reality of the strategy of proactive and innovation is good in restaurants, and that the reality of the advantage of knowledge and the creation of impediments to imitating the organization's product is good in restaurants, and that there is a statistically significant relationship between the strategies of proactive and innovation and gaining the advantage of knowledge, which is a week relationship (69)%, There is also a statistically significant relationship between the strategies of proactive and innovation and gaining the advantage of creating impediments to imitating the product of the organization which is a strong relationship (90)%.

هدفت هذه الدراسة إلى التعرف على واقع المبادأة والابتكار وعناصر الميزة التنافسية المستدامة (المعرفة- خلق عوائق تقليد منتج المنظمة)، وكذلك تأثير المبادأة والابتكار في كسب ميزة تنافسية مستدامة لدى العاملين في المطاعم السياحية في مدينة اللاذقية.

ولتحقيق أهداف الدراسة فقد طوّر الباحث استبانه لجمع البيانات، شمل مجتمع البحث جميع العاملين في المطاعم الصغيرة والمتوسطة في اللاذقية، وقد اختار الباحث عينة ميسرة من موظفي الإدارة العليا شملت (88) موظف، تم توزيع الاستبيانات عليهم، وتم استرجاع (71)، وبالتالي خضع (67) استبياناً للتحليل.

خلصت الدراسة إلى نتائج أهمها إنّ واقع استراتيجية المبادأة والابتكار جيد في المطاعم، وأن واقع ميزة المعرفة وخلق عوائق تقليد منتج المنظمة جيد في المطاعم, وأن هناك علاقة ذات دلالة احصائية بين استراتيجيتي المبادأة والابتكار وكسب ميزة المعرفة وهي علاقة ضعيفة إذ بلغت (69)%، وكذلك يوجد علاقة ذات دلالة احصائية بين استراتيجيتي المبادأة والابتكار وكسب ميزة خلق عوائق تقليد منتج المنظمة وهي علاقة قوية إذ بلغت (90)%.

Downloads

Published

2018-10-17

How to Cite

زاهر ب., & لايقة ه. (2018). تأثير المبادأة والابتكار في تحقيق الميزة التنافسية المستدامة دراسة ميدانية على المطاعم السياحية في محافظة اللاذقية. Tishreen University Journal- Economic and Legal Sciences Series, 39(5). Retrieved from https://journal.tishreen.edu.sy/index.php/econlaw/article/view/4198

Issue

Vol. 39 No. 5 (2017): العلوم الاقتصادية والقانونية

Section

Articles

License

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

  • The authors retain the copyright and grant the right to publish in the magazine for the first time with the transfer of the commercial right to Tishreen University Journal of Research and Scientific Studies - Economic and Legal Sciences

     Under a CC BY- NC-SA 04 license that allows others to share the work with of the work's authorship and initial publication in this journal. Authors can use a copy of their articles in their scientific activity, and on their scientific websites, provided that the place of publication is indicted in  Tishreen University Journal of Research and Scientific Studies - Economic and Legal Sciences   .  The Readers have the right to send, print and subscribe to the initial version of the article, and the title of Tishreen University Journal of Research and Scientific Studies - Economic and Legal Sciences Publisher

  • journal uses a CC BY-NC-SA license which mean

    You are free to:

    • Adapt — remix, transform, and build upon the material
    •  
    • The licensor cannot revoke these freedoms as long as you follow the license terms.

  • Attribution — You must give appropriate credit, provide a link to the license, and indicate if changes were made. You may do so in any reasonable manner, but not in any way that suggests the licensor endorses you or your use.

  • NonCommercial — You may not use the material for commercial purposes.

  • ShareAlike — If you remix, transform, or build upon the material, you must distribute your contributions under the same license as the original.

  • No additional restrictions — You may not apply legal terms or technological measures that legally restrict others from doing anything the license permits.

Most read articles by the same author(s)

1 2 3 4 > >>