تحليل الميزة التنافسية في المصارف السورية باستخدام المؤشرات الذاتية (دراسة مقارنة بين المصرف التجاري السوري ومصرف سورية والمهجر)

Authors

  • زينا ناصر الدين

Abstract

تتميز البيئة الاقتصادية الحديثة بمتغيراتها التي تتسم بحالة من عدم الاستقرار نتيجة ظروف المنافسة المتزايدة والتطور التكنولوجي الكبير في مختلف المجالات، مما يفرض على مختلف القطاعات الاقتصادية ومن ضمنها المصارف السعي المستمر لمواكبة التطورات والبحث عن مزايا تنافسية تجعلها قادرة على الاستمرار والبقاء في السوق.

يهدف البحث إلى دراسة مدى تحقيق المصارف السورية للميزة التنافسية بالاعتماد على المؤشرات الذاتية من خلال مقارنة تطور المؤشرات الذاتية لكل من المصرف التجاري السوري ومصرف سورية والمهجر.

وتمت صياغة فرضية رئيسة يتفرع عنها ثلاثة فرضيات فرعية، تم اختبارها بواسطة الحزمة الإحصائية للعلوم الاجتماعية Statistical Package for Social Sciences،SPSS V(23), لتتوصل الباحثة إلى عدة نتائج أهمّها: يحقق كل من المصرف التجاري السوري ومصرف سورية والمهجر ميزة تنافسية، حيث يتفوق المصرف التجاري السوري في مؤشرات كفاية رأس المال والسيولة نوعية الموظفين، بينما يتفوق مصرف سورية والمهجر في مؤشر نظم المعلومات والتكنولوجيا.

The modern economic environment is characterized by its unstable variables due to the increasing competition conditions and the great technological development in various fields. This requires various sectors of the economy, including banks, to continuously strive to keep abreast of developments and to find competitive advantages that will enable them to continue and stay in the market.

The aim of the research is to study the extent to which Syrian banks have achieved competitive advantage based on the subjective indicators by comparing them of the Commercial Bank of Syria and the Bank of Syria and overseas.

A basic hypothesis was drawn up, with three sub-hypotheses, which were tested by the Statistical Package for Social Sciences, SPSS V (23). The researcher came up with several results, the most important of which are: The Commercial Bank of Syria and the Bank of Syria and overseas achieve a competitive advantage, Commercial Bank of Syria outperforms in the indices of capital adequacy and liquidity and quality of employees, while the Bank of Syria and overseas outperforms in the index of information systems and technology.

Downloads

Published

2018-11-27

How to Cite

ناصر الدين ز. (2018). تحليل الميزة التنافسية في المصارف السورية باستخدام المؤشرات الذاتية (دراسة مقارنة بين المصرف التجاري السوري ومصرف سورية والمهجر). Tishreen University Journal- Economic and Legal Sciences Series, 40(5). Retrieved from https://journal.tishreen.edu.sy/index.php/econlaw/article/view/4834

Issue

Vol. 40 No. 5 (2018): العلوم الاقتصادية والقانونية

Section

Articles

License

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

  • The authors retain the copyright and grant the right to publish in the magazine for the first time with the transfer of the commercial right to Tishreen University Journal of Research and Scientific Studies - Economic and Legal Sciences

     Under a CC BY- NC-SA 04 license that allows others to share the work with of the work's authorship and initial publication in this journal. Authors can use a copy of their articles in their scientific activity, and on their scientific websites, provided that the place of publication is indicted in  Tishreen University Journal of Research and Scientific Studies - Economic and Legal Sciences   .  The Readers have the right to send, print and subscribe to the initial version of the article, and the title of Tishreen University Journal of Research and Scientific Studies - Economic and Legal Sciences Publisher

  • journal uses a CC BY-NC-SA license which mean

    You are free to:

    • Adapt — remix, transform, and build upon the material
    •  
    • The licensor cannot revoke these freedoms as long as you follow the license terms.

  • Attribution — You must give appropriate credit, provide a link to the license, and indicate if changes were made. You may do so in any reasonable manner, but not in any way that suggests the licensor endorses you or your use.

  • NonCommercial — You may not use the material for commercial purposes.

  • ShareAlike — If you remix, transform, or build upon the material, you must distribute your contributions under the same license as the original.

  • No additional restrictions — You may not apply legal terms or technological measures that legally restrict others from doing anything the license permits.