Sense of place in public spaces in shopping malls from Shoppers׳ perceptions

Authors

  • Jamal ALahmar
  • Leen Wannous

Abstract

The research aims to study the most important factors that enhance the sense of place from Visitors׳ perceptions within the public spaces of shopping malls in the cities of the Syrian Coastal area.

The research used the method of the questionnaire which conducted in Tartous Mall in Tartous and Orange Mall in Lattakia. The data were analyzed according to the descriptive statistics analysis. The results showed that the important design factors considered by visitors are legibility, social image and interaction, the ambience and  the decoration. Furthermore, the result of the open question showed the importance of organizing events. Also, the importance of event theme decoration (event ambience), as well as the harmony of the commercial facades that form the vertical boundaries of the public spaces.

يهدف البحث إلى دراسة أهم العوامل التي تعزز الإحساس بالمكان من وجهة نظر المتسوقين ضمن الفضاء العام لمراكز التسوق في مدن الساحل السوري.

اعتمد البحث على منهجية الاستبيان حيث جرى الاستبيان في كل من طرطوس مول  في طرطوس و أورانج مول في اللاذقية, و تم تحليل البيانات وفق أداة الإحصاءات الوصفية. كما أظهرت النتائج أن العوامل الهامة للتصميم من وجهة نظر الزوار هي الوضوح والصورة الاجتماعية والتفاعل و عوامل الجو المحيط و التصميم الداخلي. كما أظهرت نتيجة السؤال المفتوح أهمية تنظيم الأحداث والاحتفالات, وكذلك أهمية التصاميم و التزيينات الخاصة بموضوع الحدث أو الاحتفال (جو الحدث), بالإضافة إلى تناغم الواجهات التجارية التي تشكل الحدود الرأسية للفراغات العامة.

References

BAKER, J., The role of the environment in marketing services: the consumer perspective, 1986.

CARR, S., FRANCIS M., RIVLIN L.G., STONE, A.M., Public Space, Cambrige University Press, Cambridge, 1992.

CARMONA, M., TISDELL, S. , HEATH, T., OC, T., Public Spaces Urban Spaces: The Dimensions of Urban Design, (second ed.), Architectural Press, Oxford, 2010.

COLEMAN, P., Shopping Environments Evolution, Planning and Design, 2006.

ELM, N., How color affects customer perception, Iran’s industrial design, 2012.

HART, C., FARRELL, A.M., STACHOW, G., Shopping Experience Enjoyment: Impact on Customers’ Repatronage Intentions and Gender Influence, 2006.

KOCAILI, B., EVOLUTION OF SHOPPING MALLS:RECENT TRENDS AND THE QUESTION OF REGENERATION, Çankaya University, 2010.

KUSUMOWIDAGDO, A., SACHARI, A., WIDODO, P., Visitors’ Perception towards Public Space in Shopping Center in the Creation Sense of Place, Procedia , Social and Behavioral Sciences 184, 2015, P (266 – 272).

MAHARANI, Y., Place Attachment Study at the Bandung Shopping Centre in Relationship with Activity Factor, Time and Setting, Institute of Teknologi Bandung, Indonesia, 2009.

NAJAFI, M., SHARIF, M. K. M., The concept of sense of place in architectural studies. International Journal of Human and Social Sciences (6), 2011.

PARK, N.K., FARR, C.A., The effects of lighting on consumers’ emotions and behavioral intentions in a retail environment: a cross-cultural comparison, Journal of Interior Design, 33(1), 2007, 17-32.

STEELE, F., The Sense of Place, CBI Publishing Company, Inc, Boston, 1981.

WANG, S., SHOPPING MALL AS PRIVATELY OWNED PUBLIC SPACE: A NEW APPROACH FOR DESIGNING PUBLIC SPACE, The 5th International Conference of the International Forum on Urbanism (IFoU), National University of Singapore, Department of Architecture, 2011.

Safwan AlAssaf, Towards Better Climatic Responses in Architectural and Urban Design, College of Architecture, Al Baath University,2002.

Safwan AlAssaf, An Intelligent Spatial Data Base for Strategic Housing Management, International Regional and Planning Studies / Middle East Forum, 1996, 41-61.

Safwan AlAssaf, Methods of Predicting Housing Requirements for Local Housing Policy in Syria , Beirut Arab University Publication, 1995,137-155.

Safwan AlAssaf, A Conceptual Model for housing Planning Information System‏,

Arab Cities Organization (G.C.A.C.O) 10th, Dubai 3, 1994, 2475-2524‏.

Safwan AlAssaf, Data and Information requirements for Housing Planning‏, Arab Cities Organization (G.C.A.C.O) 10th, Dubai 3,1994, 2445-2473.

Downloads

Published

2019-07-05

How to Cite

1.
ALahmar J, Wannous L. Sense of place in public spaces in shopping malls from Shoppers׳ perceptions. Tuj-eng [Internet]. 2019Jul.5 [cited 2024Apr.19];39(6). Available from: https://journal.tishreen.edu.sy/index.php/engscnc/article/view/8562

Issue

Vol. 39 No. 6 (2017): العلوم الهندسية

Section

Articles

License

Copyright (c) 2019 Jttps://creativecommons.org/licenses/by-nc-sa/4.0/

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

The authors retain the copyright and grant the right to publish in the magazine for the first time with the transfer of the commercial right to Tishreen University Journal for Research and Scientific Studies - Engineering Sciences Series

 Under a CC BY- NC-SA 04 license that allows others to share the work with of the work's authorship and initial publication in this journal. Authors can use a copy of their articles in their scientific activity, and on their scientific websites, provided that the place of publication is indicted in  Tishreen University Journal for Research and Scientific Studies - Engineering Sciences Series   .  The Readers have the right to send, print and subscribe to the initial version of the article, and the title of  Tishreen University Journal for Research and Scientific Studies - Engineering Sciences Series     Publisher

journal uses a CC BY-NC-SA license which mean

You are free to:

  • Adapt — remix, transform, and build upon the material
  •  
  • The licensor cannot revoke these freedoms as long as you follow the license terms.

 

  • Attribution — You must give appropriate credit, provide a link to the license, and indicate if changes were made. You may do so in any reasonable manner, but not in any way that suggests the licensor endorses you or your use.
  • NonCommercial — You may not use the material for commercial purposes.
  • ShareAlike — If you remix, transform, or build upon the material, you must distribute your contributions under the same license as the original.
  • No additional restrictions — You may not apply legal terms or technological measures that legally restrict others from doing anything the license permits.