The Role Of Direct Marketing In Improving Customer Satisfaction (Field Study At Tishreen University)

Authors

  • Samer Qasem Tishreen University
  • Ahmed Al-Sukkari Tishreen University
  • Yamen Debs Tishreen University

Abstract

This study aimed to determine the role of direct marketing through its means (direct mail, internet, catalog, phone) in improving customer satisfaction at Tishreen University in Lattakia Governorate. The researcher followed the descriptive and analytical approach in his study, and a set of methods, including relying on secondary and primary data through a questionnaire that was completed It was designed, and it was distributed to (179) respondents, of which (175) were retrieved, and (171) questionnaires were valid for analysis, and the research community was formed from clients of Tishreen University in Lattakia Governorate.

The study concluded that there is a statistically significant relationship between Tools of direct marketing (direct mail, internet, catalog, phone) and customer satisfaction.

The average of the responses of the sample members for the direct mail variable was 2.41, which indicates that the university does not send its service offers to clients via direct mail, and that the university does not send its offers to current clients only, and that the university does not formulate mail messages (marketing offers) in a personal capacity, and that the rates The response is not very high due to the use of direct mail.

 

 

Author Biographies

Samer Qasem, Tishreen University

Professor, Department Of Business Administration

Ahmed Al-Sukkari, Tishreen University

Assistant Professor, Department Of Business Administration

Yamen Debs, Tishreen University

Postgraduate Student, Department Of Business Administration

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Published

2021-05-09

How to Cite

قاسم . س. . ., السكري . أ. ., & دبس ي. . (2021). The Role Of Direct Marketing In Improving Customer Satisfaction (Field Study At Tishreen University). Tishreen University Journal- Economic and Legal Sciences Series, 43(2). Retrieved from https://journal.tishreen.edu.sy/index.php/econlaw/article/view/10522

Issue

Vol. 43 No. 2 (2021): Tishreen University Journal for Research and Scientific Studies - Economic and Legal Sciences

Section

Articles

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