The role of electronic promotion tools in achieving customer satisfaction A (field) study on MTN customers on the Syrian coast

Authors

  • hiba ismail Al-Sham Private University

Abstract

The great development in information and communication technology prompted business

organizations to introduce modern technologies into their business and use them as a tool to promote their products. Among the methods of modern technologies that were used was electronic promotion. Today, electronic promotion is a means that can deliver the promotional message to the customer at any time and place. Therefore, any organization that seeks to reach the largest possible number of customers and gain their satisfaction needs to adopt electronic promotion. MTN was among the companies that adopted the concept of e-promotion. Proceeding from that, the aim of this research is to determine the role played by electronic promotion tools in affecting customer satisfaction in the MTN telecommunications company, where 410 questionnaires were distributed to the company's customers, 400 questionnaires were retrieved, 390 of which could be analyzed. One of the most important findings of the research is that the electronic promotion tools used by MTN affect the satisfaction of its customers. And that the company's e-mail had a weak effect on the satisfaction of its customers, as the e-mail is used by the company's customers only in a small way as a result of its lack of effectiveness, and this is evidence of not using it and dealing with it properly and in a manner commensurate with the needs and desires of customers and achieve their satisfaction.

Downloads

Published

2024-01-31

How to Cite

اسماعيل ه. . . (2024). The role of electronic promotion tools in achieving customer satisfaction A (field) study on MTN customers on the Syrian coast. Tishreen University Journal- Economic and Legal Sciences Series, 45(6), 117–135. Retrieved from https://journal.tishreen.edu.sy/index.php/econlaw/article/view/15956

Issue

Vol. 45 No. 6 (2023): Tishreen University Journal of Research and Scientific Studies - Economic and Legal Sciences

Section

Articles

License

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

  • The authors retain the copyright and grant the right to publish in the magazine for the first time with the transfer of the commercial right to Tishreen University Journal of Research and Scientific Studies - Economic and Legal Sciences

     Under a CC BY- NC-SA 04 license that allows others to share the work with of the work's authorship and initial publication in this journal. Authors can use a copy of their articles in their scientific activity, and on their scientific websites, provided that the place of publication is indicted in  Tishreen University Journal of Research and Scientific Studies - Economic and Legal Sciences   .  The Readers have the right to send, print and subscribe to the initial version of the article, and the title of Tishreen University Journal of Research and Scientific Studies - Economic and Legal Sciences Publisher

  • journal uses a CC BY-NC-SA license which mean

    You are free to:

    • Adapt — remix, transform, and build upon the material
    •  
    • The licensor cannot revoke these freedoms as long as you follow the license terms.

  • Attribution — You must give appropriate credit, provide a link to the license, and indicate if changes were made. You may do so in any reasonable manner, but not in any way that suggests the licensor endorses you or your use.

  • NonCommercial — You may not use the material for commercial purposes.

  • ShareAlike — If you remix, transform, or build upon the material, you must distribute your contributions under the same license as the original.

  • No additional restrictions — You may not apply legal terms or technological measures that legally restrict others from doing anything the license permits.