TV Advertising in MBC channel An analytical study of the most prominent of the advertisements presented in Ramadan 2018

Authors

  • Omaima Marrawi

Abstract

 

Advertisements attract various media outlets because of the added revenue to media and MBC channels are considered one of the most watched channels.

The study aimed to

  • Identify the form of MBC channel ads
  • Identify the content of MBC channel ads by

The community research consisted of all the ads in MBC1 but only 61 ads were chosen from them and all TV-series ,programs ads and break ads were excluded

The study reached a number of results, the most important of which are

  • Food and beverage items ranked high among (commodity ads)
  • The value of  developing  a sense for beauty was   higher than the other values
  • The most important temptations used are entertainment and  followed by the temptations of the need for food and drink.

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Published

2019-04-16

How to Cite

Marrawi, O. . (2019). TV Advertising in MBC channel An analytical study of the most prominent of the advertisements presented in Ramadan 2018. Tishreen University Journal- Arts and Humanities Sciences Series, 41(2). Retrieved from https://journal.tishreen.edu.sy/index.php/humlitr/article/view/8619

Issue

Vol. 41 No. 2 (2019): Tishreen University Journal for Research and Scientific Studies - - Arts and Humanities Sciences Series

Section

Articles

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