The Role Of The Golden Marketing Box In Improving The Financial Performance Of Commercial Banks

Authors

  • Ali Alhunsuh Tishreen University
  • Rami Mohammed
  • Lina Fayyad

Abstract

The study aimed to know the role of golden marketing in improving the financial performance of private commercial banks in the Syrian coast, where the study community was among those working in these banks.

The study used the deductive approach as a general approach to research, descriptive approach, and the questionnaire as a tool to collect data from a soft sample, where (184) questionnaires were distributed and (155) questionnaires valid for analysis were retrieved.The study adopted the appropriate methods of analysis using the statistical package spss, which were represented in: arithmetic mean, standard deviation, percentage. Arithmetic test (t test) (for one sample). Honesty and consistency tests.

The study reached results indicating that the mental image and its stabilization, customer satisfaction with the bank, and customer loyalty to the bank, affect improving the financial performance of the studied commercial banks.

 

Author Biography

Ali Alhunsuh, Tishreen University

Postgraduate Student, Department Of Business Administration

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Published

2020-11-16

How to Cite

الخنسه ع. ., محمد ر. . . . ., & فياض ل. . . (2020). The Role Of The Golden Marketing Box In Improving The Financial Performance Of Commercial Banks. Tishreen University Journal- Economic and Legal Sciences Series, 42(5). Retrieved from https://journal.tishreen.edu.sy/index.php/econlaw/article/view/10113

Issue

Vol. 42 No. 5 (2020): Tishreen University Journal for Research and Scientific Studies -Economic and Legal Sciences

Section

Articles

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