Evaluating The Level Of Application Of Innovative Marketing In Syrian Industrial Companies A Field Study In The Syrian Arab Company For Electronic Industries (Syronics)

Authors

  • Ammar Zidan Tishreen University
  • Rezan Nassour Tishreen University
  • Ahmad alskari Tishreen University

Abstract

The purpose of this research is to study the availability and application of innovative marketing strategies in industrial companies in the Syrian Arab Republic, through a study of the Syrian Arab Company for Electronic Industries, by evaluating the availability of the four dimensions of innovative marketing (product innovation, pricing innovation, distribution innovation, and promotion innovation).

The descriptive method was adopted by referring to previous studies and accurately describing the study variables. The questionnaire was used as a tool for collecting primary data, by distributing the questionnaire to a convenient random sample of 99 company customers. The t-test for one sample was used as one of the tests necessary to achieve the objectives of the study.

A number of results were reached, including:

  • There was a high degree of use and application of product innovation by the Syrian Arab Company for Electronic Industries.
  • There was a high degree of application of pricing innovation by the Syrian Arab Company for Electronic Industries.
  • There was a high degree of application of distribution innovation by the Syrian Arab Company for Electronic Industries.
  • There was a high degree of application of promotion innovation by the Syrian Arab Company for Electronic Industries

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Published

2024-06-04

How to Cite

زيدان ع., ريزان نصور, & احمد السكري. (2024). Evaluating The Level Of Application Of Innovative Marketing In Syrian Industrial Companies A Field Study In The Syrian Arab Company For Electronic Industries (Syronics). Tishreen University Journal- Economic and Legal Sciences Series, 46(2), 177–195. Retrieved from https://journal.tishreen.edu.sy/index.php/econlaw/article/view/16555

Issue

Vol. 46 No. 2 (2024): Tishreen University Journal of Research and Scientific Studies - Economic and Legal Sciences

Section

Articles

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