The role of activities supporting the value chain in achieving competitive advantage (A field study in the commercial bank in Latakia Governorate)

Authors

  • Nessreen Skeef Tishreen University
  • Samer Kassem Tishreen University
  • Rami Mohammad Tishreen University

Abstract

    The research aimed to study the role played by activities supporting the value chain in achieving competitive advantage in the Commercial Bank in Latakia Governorate, since the researcher relied on four dimensions of competitive advantage (distinguished cost- distinguished quality- distinguished flexibility- distinguished efficiency). The researcher relied on the descriptive analytical method, since a facilitated sample was used with size of (97). The questionnaire was also used as a tool for collecting primary data and analyzing it through the statistical program (SPSS-26). To test the study hypotheses, the researcher used the Student’s T-test for one sample, as well as simple linear regression analysis.

 

    The research reached a set of results, the most important of which are: there was a high level of use of activities supporting the value chain in the commercial bank and its branches in Latakia Governorate, a high level of achieving both distinguished cost and quality as dimensions of competitive advantage, while it was found that there was a low level of achieving both distinguished flexibility and efficiency as dimensions of competitive advantage in the studied bank. The researcher presented a set of recommendations related to the necessity of making effective decisions based on a comprehensive analysis of the basic and supporting activities within the value chain, applying a cost leadership strategy, and achieving excellence in the flexibility component of banking operations.

Downloads

Published

2024-11-10

How to Cite

1.
سكيف ن, سامر قاسم, رامي محمد. The role of activities supporting the value chain in achieving competitive advantage (A field study in the commercial bank in Latakia Governorate). Tuj-econ [Internet]. 2024Nov.10 [cited 2024Nov.25];46(4):239-57. Available from: https://journal.tishreen.edu.sy/index.php/econlaw/article/view/17693

Issue

Vol. 46 No. 4 (2024): Tishreen University Journal of Research and Scientific Studies - Economic and Legal Sciences

Section

Articles

License

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

  • The authors retain the copyright and grant the right to publish in the magazine for the first time with the transfer of the commercial right to Tishreen University Journal of Research and Scientific Studies - Economic and Legal Sciences

     Under a CC BY- NC-SA 04 license that allows others to share the work with of the work's authorship and initial publication in this journal. Authors can use a copy of their articles in their scientific activity, and on their scientific websites, provided that the place of publication is indicted in  Tishreen University Journal of Research and Scientific Studies - Economic and Legal Sciences   .  The Readers have the right to send, print and subscribe to the initial version of the article, and the title of Tishreen University Journal of Research and Scientific Studies - Economic and Legal Sciences Publisher

  • journal uses a CC BY-NC-SA license which mean

    You are free to:

    • Adapt — remix, transform, and build upon the material
    •  
    • The licensor cannot revoke these freedoms as long as you follow the license terms.

  • Attribution — You must give appropriate credit, provide a link to the license, and indicate if changes were made. You may do so in any reasonable manner, but not in any way that suggests the licensor endorses you or your use.

  • NonCommercial — You may not use the material for commercial purposes.

  • ShareAlike — If you remix, transform, or build upon the material, you must distribute your contributions under the same license as the original.

  • No additional restrictions — You may not apply legal terms or technological measures that legally restrict others from doing anything the license permits.

Most read articles by the same author(s)