دور الخط العربي في تصميم الإعلان المطبوع

Authors

  • نورا يونس

Abstract

This research explains the Role of Arabic Calligraphy in the Design of Printed Advertisements. In recent decades, Arabic calligraphy has seen its fair share of development and growth, brought upon by the increased technological advancement, which paved the way for it to enter the world of digital printing and take on new shapes and forms, some artistic, others functional. These changes were the inspiration behind a new wave of authentic and pioneering visual content which focuses on the artistic aspects of Arabic calligraphy and highlights its aesthetic role in graphic design, modern printouts and other written and visual mediums.

يتمحور هذا البحث حول دور الخط العربي في تصميم الإعلان المطبوع، فالخط العربي الآن لم ينفصل عن التطور الذي شهدته مناحي الحياة عامة وخاصة التكنولوجية منها، حيث استطاع الخط العربي الدخول لعالم الطباعة الرقمية بأشكالها المختلفة وذلك بظهوره بأشكال متعددة منها الفني ومنها الوظيفي، وهكذا ولد تيار استلهام الخط العربي في تحقيق منجز بصري حروفي معاصر، يتمتع بالأصالة والتفرد مركزاً على الجوانب الفنية والتشكيلية له، بهدف معرفة ما يمكن أن يدعم الدور الجمالي والمعنوي لهذا الخط كعنصر من عناصر التصميم الغرافيكي والمطبوعات المعاصرة، كوسائل اتصال مكتوبة ومرئية.

Downloads

Published

2018-10-28

How to Cite

1.
يونس ن. دور الخط العربي في تصميم الإعلان المطبوع. Tuj-eng [Internet]. 2018Oct.28 [cited 2024Dec.23];40(1). Available from: https://journal.tishreen.edu.sy/index.php/engscnc/article/view/4338

Issue

Vol. 40 No. 1 (2018): العلوم الهندسية

Section

Articles

License

Copyright (c) 2018 ttps://creativecommons.org/licenses/by-nc-sa/4.0/

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

The authors retain the copyright and grant the right to publish in the magazine for the first time with the transfer of the commercial right to Tishreen University Journal for Research and Scientific Studies - Engineering Sciences Series

 Under a CC BY- NC-SA 04 license that allows others to share the work with of the work's authorship and initial publication in this journal. Authors can use a copy of their articles in their scientific activity, and on their scientific websites, provided that the place of publication is indicted in  Tishreen University Journal for Research and Scientific Studies - Engineering Sciences Series   .  The Readers have the right to send, print and subscribe to the initial version of the article, and the title of  Tishreen University Journal for Research and Scientific Studies - Engineering Sciences Series     Publisher

journal uses a CC BY-NC-SA license which mean

You are free to:

  • Adapt — remix, transform, and build upon the material
  •  
  • The licensor cannot revoke these freedoms as long as you follow the license terms.

 

  • Attribution — You must give appropriate credit, provide a link to the license, and indicate if changes were made. You may do so in any reasonable manner, but not in any way that suggests the licensor endorses you or your use.
  • NonCommercial — You may not use the material for commercial purposes.
  • ShareAlike — If you remix, transform, or build upon the material, you must distribute your contributions under the same license as the original.
  • No additional restrictions — You may not apply legal terms or technological measures that legally restrict others from doing anything the license permits.