The Role Of Sales Men In Building The Competitive Advantage Of A Retailer "Case Study Mall (City Center) In Lattakia Governorate"

Authors

  • Razan Nassour
  • Moddur Ebraheem

Abstract

The study aims to analyze the impact of the role of salesmen in building the competitive advantage of retail stores. And that is by conducting a case study on the (City Center) Mall in Lattakia Governorate, where the five-way Likert scale was used in the research questionnaire, and the questionnaire was distributed to a random sample where 160 were distributed to a sample of consumers who made the purchase from the Lattakia City Center Mall And, in the analysis, statistical indicators appropriate to the nature of nominal and ranking data were used.

 The study reached a set of results, the most important of which were:

1- There is a significant relationship between the values, ethics and behavior of the salesman and building the competitive advantage of retail stores (City Mall) in Lattakia Governorate.

2- There is a significant relationship between the capabilities and skills of the salesman and building the competitive advantage of retail stores (City Mall) in Lattakia Governorate.

3- The effect of each dimension varies on the dimensions of the role of the men of sale in building the competitive advantage of retail stores (City Mall) in Lattakia Governorate. As it is arranged as follows, starting with the most influential ones:

  • Values, manners and behavior of the salesman
  • Salesman capabilities and skills

The researcher also presented through this study a set of suggestions and recommendations that are expected to help the owners of retail stores to increase the effectiveness and efficiency of salesmen, which enhances the competitive position of these stores.

Downloads

Published

2020-08-04

How to Cite

1.
نصور ر, ابراهيم م. The Role Of Sales Men In Building The Competitive Advantage Of A Retailer "Case Study Mall (City Center) In Lattakia Governorate". Tuj-econ [Internet]. 2020Aug.4 [cited 2024Nov.25];42(3). Available from: https://journal.tishreen.edu.sy/index.php/econlaw/article/view/9750

Issue

Vol. 42 No. 3 (2020): Tishreen University Journal for Research and Scientific Studies -Economic and Legal Sciences Series

Section

Articles

License

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

  • The authors retain the copyright and grant the right to publish in the magazine for the first time with the transfer of the commercial right to Tishreen University Journal of Research and Scientific Studies - Economic and Legal Sciences

     Under a CC BY- NC-SA 04 license that allows others to share the work with of the work's authorship and initial publication in this journal. Authors can use a copy of their articles in their scientific activity, and on their scientific websites, provided that the place of publication is indicted in  Tishreen University Journal of Research and Scientific Studies - Economic and Legal Sciences   .  The Readers have the right to send, print and subscribe to the initial version of the article, and the title of Tishreen University Journal of Research and Scientific Studies - Economic and Legal Sciences Publisher

  • journal uses a CC BY-NC-SA license which mean

    You are free to:

    • Adapt — remix, transform, and build upon the material
    •  
    • The licensor cannot revoke these freedoms as long as you follow the license terms.

  • Attribution — You must give appropriate credit, provide a link to the license, and indicate if changes were made. You may do so in any reasonable manner, but not in any way that suggests the licensor endorses you or your use.

  • NonCommercial — You may not use the material for commercial purposes.

  • ShareAlike — If you remix, transform, or build upon the material, you must distribute your contributions under the same license as the original.

  • No additional restrictions — You may not apply legal terms or technological measures that legally restrict others from doing anything the license permits.