The Impact Of Market Orientation on The Innovative performance Of Small and Medium Enterprises (A field study in Lattakia Governorate)

Authors

  • Yara Issa Tishreen University

Abstract

The aim of the study was to shed light on each of the market orientation with its dimensions: customer orientation, competition orientation, internal coordination, and to shed light on innovative performance, and to show the impact of market orientation and the impact of each. After we realized the dimensions of innovative performance of small and medium enterprises, we relied on the descriptive analytical approach. In the theoretical section, we sought to address the concept of market orientation and its dimensions (customer orientation, competition orientation, internal planning), and the concept of innovative performance and its importance were addressed. In the practical section, a questionnaire was designed consisting of 25 statements that included a set of statements related to the research variables, and appropriate statistics were used based on the (SPSS23) program in analyzing the data and testing the hypotheses. The study showed the existence of a continuous, significant, medium impact of market orientation on the innovative performance of small and medium enterprises in the study area.

Downloads

Published

2024-11-10

How to Cite

1.
عيسى ي. The Impact Of Market Orientation on The Innovative performance Of Small and Medium Enterprises (A field study in Lattakia Governorate). Tuj-econ [Internet]. 2024Nov.10 [cited 2024Nov.25];46(4):459-73. Available from: https://journal.tishreen.edu.sy/index.php/econlaw/article/view/17747

Issue

Vol. 46 No. 4 (2024): Tishreen University Journal of Research and Scientific Studies - Economic and Legal Sciences

Section

Articles

License

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

  • The authors retain the copyright and grant the right to publish in the magazine for the first time with the transfer of the commercial right to Tishreen University Journal of Research and Scientific Studies - Economic and Legal Sciences

     Under a CC BY- NC-SA 04 license that allows others to share the work with of the work's authorship and initial publication in this journal. Authors can use a copy of their articles in their scientific activity, and on their scientific websites, provided that the place of publication is indicted in  Tishreen University Journal of Research and Scientific Studies - Economic and Legal Sciences   .  The Readers have the right to send, print and subscribe to the initial version of the article, and the title of Tishreen University Journal of Research and Scientific Studies - Economic and Legal Sciences Publisher

  • journal uses a CC BY-NC-SA license which mean

    You are free to:

    • Adapt — remix, transform, and build upon the material
    •  
    • The licensor cannot revoke these freedoms as long as you follow the license terms.

  • Attribution — You must give appropriate credit, provide a link to the license, and indicate if changes were made. You may do so in any reasonable manner, but not in any way that suggests the licensor endorses you or your use.

  • NonCommercial — You may not use the material for commercial purposes.

  • ShareAlike — If you remix, transform, or build upon the material, you must distribute your contributions under the same license as the original.

  • No additional restrictions — You may not apply legal terms or technological measures that legally restrict others from doing anything the license permits.