تأثير المعرفة البيئية بمفهوم المحاسبة الخضراء على الأداء التسويقي دراسة ميدانية في الشركة العامة لمصفاة بانياس

Authors

  • ريزان نصور
  • أيام ياسين

Abstract

تهدف هذه الدراسة إلى بيان قدرة الشركات السورية على تحسين أدائها التسويقي من خلال تبني مفهوم المحاسبة الخضراء وأثر ذلك على الحصة السوقية, فركزت الدراسة على المعرفة البيئية بمقومات ومعوقات تطبيق المحاسبة الخضراء ومدى تأثيرها على الأداء التسويقي للشركة. وتم ذلك باستخدام المنهج الوصفي من خلال تصميم استبانه وتوزيعها على العاملين في شركة بانياس لتكرير النفط, كما تم تحليل البيانات باستخدام البرنامج الإحصائي SPSS , وتوصل البحث إلى أن المعرفة البيئية لدى العاملين ليست بالمستوى المطلوب, وهذا ما يعيق تطبيق المحاسبة الخضراء بمفهومها الأكاديمي بشكل أساس, بالإضافة إلى وجود الكثير من المعوقات التي حدت من النجاح في تطبيق المحاسبة الخضراء وبدوره انعكس سلباً على الأداء التسويقي للشركة. This study aims to clarify the ability of Syrian companies to improve their performance through adoption of green accounting as a marketing concept and its impact on market share. The study focused on the components and obstacles of environmental knowledge for application of green accounting and its impact on the marketing performance of the company. The researcher used the descriptive approach in the research community (Banias Oil Refining Company), using a survey that has been distributed amongst workers in the company, then the researcher analyzed the survey results by the Statistical Package for the Social Sciences (SPSS). The research concluded the following findings: Environmental knowledge among workers is not at the required level, and this is what hampers the application of green accounting in the academic concept Basically, in addition to having a lot of obstacles that have limited the success in the application of green accounting and that reflected in turn on the marketing performance of the company.

Downloads

Published

2017-09-07

How to Cite

1.
نصور ر, ياسين أ. تأثير المعرفة البيئية بمفهوم المحاسبة الخضراء على الأداء التسويقي دراسة ميدانية في الشركة العامة لمصفاة بانياس. Tuj-econ [Internet]. 2017Sep.7 [cited 2024Nov.25];38(1). Available from: https://journal.tishreen.edu.sy/index.php/econlaw/article/view/3073

Issue

Vol. 38 No. 1 (2016): العلوم الاقتصادية والقانونية

Section

Articles

License

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

  • The authors retain the copyright and grant the right to publish in the magazine for the first time with the transfer of the commercial right to Tishreen University Journal of Research and Scientific Studies - Economic and Legal Sciences

     Under a CC BY- NC-SA 04 license that allows others to share the work with of the work's authorship and initial publication in this journal. Authors can use a copy of their articles in their scientific activity, and on their scientific websites, provided that the place of publication is indicted in  Tishreen University Journal of Research and Scientific Studies - Economic and Legal Sciences   .  The Readers have the right to send, print and subscribe to the initial version of the article, and the title of Tishreen University Journal of Research and Scientific Studies - Economic and Legal Sciences Publisher

  • journal uses a CC BY-NC-SA license which mean

    You are free to:

    • Adapt — remix, transform, and build upon the material
    •  
    • The licensor cannot revoke these freedoms as long as you follow the license terms.

  • Attribution — You must give appropriate credit, provide a link to the license, and indicate if changes were made. You may do so in any reasonable manner, but not in any way that suggests the licensor endorses you or your use.

  • NonCommercial — You may not use the material for commercial purposes.

  • ShareAlike — If you remix, transform, or build upon the material, you must distribute your contributions under the same license as the original.

  • No additional restrictions — You may not apply legal terms or technological measures that legally restrict others from doing anything the license permits.

Most read articles by the same author(s)

<< < 1 2