The New Rules of Green Marketing and Its Role in Guiding Clients Towards Green Purchasing Behavior (Exploratory Study in Light of Go Green Syria)

Authors

  • Eiad Baladieh Al-Sham Private University

Abstract

This study will study the modern rules of green marketing and its role in guiding customer toward purchasing behavior in light of go Green Syria. To explore the most influential Motives in the green behavior of customers and the extent of their response with the philosophy and the concept of green marketing and the extent of their awareness of environmental issues.

To achieve the objectives of the study, three main hypotheses were formulated, The researcher used the Statistical Package for Social Sciences SPSS V (23) to test hypotheses, and reached several conclusions, including: Modern rules of green marketing orients Respondents' Green purchasing behavior well for motives that are related to the performance of green product and the green product production, and is acceptable for motives related to the entrance of the life cycle of greening, and poorly for motives related to green price. Based on the results of the study, Researcher suggested the need to disseminate the concepts and philosophy of green life and green marketing and environmental awareness, to convert Syrian consumer to green consumer in order to ensure the success of Go Green Syria.

Downloads

Published

2020-06-11

How to Cite

1.
بلدية إ. The New Rules of Green Marketing and Its Role in Guiding Clients Towards Green Purchasing Behavior (Exploratory Study in Light of Go Green Syria). Tuj-econ [Internet]. 2020Jun.11 [cited 2024Nov.29];42(2). Available from: https://journal.tishreen.edu.sy/index.php/econlaw/article/view/9655

Issue

Vol. 42 No. 2 (2020): Tishreen University Journal- Economic and Legal Sciences Series

Section

Articles

License

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

  • The authors retain the copyright and grant the right to publish in the magazine for the first time with the transfer of the commercial right to Tishreen University Journal of Research and Scientific Studies - Economic and Legal Sciences

     Under a CC BY- NC-SA 04 license that allows others to share the work with of the work's authorship and initial publication in this journal. Authors can use a copy of their articles in their scientific activity, and on their scientific websites, provided that the place of publication is indicted in  Tishreen University Journal of Research and Scientific Studies - Economic and Legal Sciences   .  The Readers have the right to send, print and subscribe to the initial version of the article, and the title of Tishreen University Journal of Research and Scientific Studies - Economic and Legal Sciences Publisher

  • journal uses a CC BY-NC-SA license which mean

    You are free to:

    • Adapt — remix, transform, and build upon the material
    •  
    • The licensor cannot revoke these freedoms as long as you follow the license terms.

  • Attribution — You must give appropriate credit, provide a link to the license, and indicate if changes were made. You may do so in any reasonable manner, but not in any way that suggests the licensor endorses you or your use.

  • NonCommercial — You may not use the material for commercial purposes.

  • ShareAlike — If you remix, transform, or build upon the material, you must distribute your contributions under the same license as the original.

  • No additional restrictions — You may not apply legal terms or technological measures that legally restrict others from doing anything the license permits.