The Level and Role of Public Relations in Spreading Sports Culture from the Point of View of Workers in the Syrian Football Association

Authors

  • Wael Mowad Tishreen University
  • Kholoud Deeb Tishreen University
  • Aiham Alhatra Tishreen University

Abstract

The current study aims to examine the level and role of public relations in spreading sports culture from the point of view of the workers in the Syrian Football Association. It also aims to identify the most important factors that have an impact on carrying out this role. To achieve these goals, the researchers used the descriptive analytical approach of survey style.

The research community included employee in the field of public relations at the level of the Syrian Arab Football Association and the level of clubs in six governorates, and some of the fans of Syrian football. The sample was taken using comprehensive counting, where the number of sample members reached (141).

The study concluded that there is a weakness in the performance of public relations, by the federation and the clubs, in terms of disseminating sports education among the masses. There are also statistically significant differences between the research axes in the extent of their contribution to the spread of the sports culture. For the benefit of the axis of public relations functions and its educational and pedagogical role.

Author Biographies

Wael Mowad, Tishreen University

Professor - Department of Planning and Sports Management, Faculty of Physical Education

Kholoud Deeb, Tishreen University

Assistant Professor - Department of Planning and Sports Management, Faculty of Physical Education

Aiham Alhatra, Tishreen University

Postgraduate Student (MSc) - Department of Planning and Sports Management, Faculty of Physical Education

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Published

2021-05-12

How to Cite

1.
معوض و, ديب خ, الهترة أ. The Level and Role of Public Relations in Spreading Sports Culture from the Point of View of Workers in the Syrian Football Association. Tuj-hlth [Internet]. 2021May12 [cited 2024Apr.27];43(2). Available from: https://journal.tishreen.edu.sy/index.php/hlthscnc/article/view/10567

Issue

Vol. 43 No. 2 (2021): Tishreen University Journal for Research and Scientific Studies - Health Sciences Series

Section

Articles

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