مســتوى رضا العملاء عن أداء أعضاء قنوات التوزيع في شــركة جود للأدوات المنزلية والكهربائية "دراســـــــــــة ميدانية"

Authors

  • سامر قاسم
  • عيسى ابراهيم

Abstract

هدف البحث إلى تحديد مستوى رضا العملاء عن أداء أعضاء قنوات التوزيع في شركة جود للأدوات المنزلية الكهربائية وفق الخصائص الآتية: الصدق والمسؤولية, والنواحي المعرفية, والمهارات, والعرض, والتفاوض. وذلك من خلال إجراء دراسة ميدانية تمّ من خلالها استهداف شريحة من العملاء الذين يقصدون منافذ توزيع الشركة. اعتمد البحث على المنهج الوصفي, وتكون مجتمع الدراسة من عملاء شركة جود للأدوات المنزلية والكهربائية, أما عينة الدراسة فهي عينة ميسرة من المجتمع السابق, حيث بلغت (200) مفردة, تمّ توزيعها على عملاء الشركة, وتمّ استرجاع (176) استبانة كاملة وصالحة للتحليل الإحصائي, وبنسبة استجابة بلغت (88%). تمّ تصميم "استبانة", وقد تكونت الاستبانة من (31) عبارة موزعة على خمس محاور شملت خصائص أعضاء قنوات التوزيع. توصل البحث إلى مجموعة من النتائج أهمها: أنّ مستوى رضا العملاء عن أداء أعضاء قنوات التوزيع فيما يتعلق بـ: الصدق والمسؤولية, والنواحي المعرفية, والمهارات, والعرض, والتفاوض, في شركة جود للأدوات المنزلية والكهربائية هو مستوى مرتفع.

The objective of the research is to determine the level of customer satisfaction with the performance of the members of the distribution channels in Joud Company for electrical household appliances according to the following characteristics: honesty, responsibility, knowledge, skills, presentation and negotiation. Through conducting a field study through which a segment of the customers who are targeting the distribution outlets of the company were targeted. The sample of the study was a soft sample from the previous society. The sample consisted of (200) individual, distributed to the customers of the company, and 176 (complete questionnaire) were retrieved and valid for the statistical analysis , With a response rate of (88%). The questionnaire was designed from 31 words distributed on five axes that included the characteristics of the members of the distribution channels. The research reached a number of results, the most important of which is that the level of customer satisfaction with the performance of the members of the distribution channels regarding the level of honesty, responsibility, knowledge, skills, presentation and negotiation in Joud Company for household and electrical appliances is high.

Downloads

Published

2018-11-28

How to Cite

قاسم س., & ابراهيم ع. (2018). مســتوى رضا العملاء عن أداء أعضاء قنوات التوزيع في شــركة جود للأدوات المنزلية والكهربائية "دراســـــــــــة ميدانية". Tishreen University Journal- Economic and Legal Sciences Series, 40(5). Retrieved from https://journal.tishreen.edu.sy/index.php/econlaw/article/view/4853

Issue

Vol. 40 No. 5 (2018): العلوم الاقتصادية والقانونية

Section

Articles

License

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

  • The authors retain the copyright and grant the right to publish in the magazine for the first time with the transfer of the commercial right to Tishreen University Journal of Research and Scientific Studies - Economic and Legal Sciences

     Under a CC BY- NC-SA 04 license that allows others to share the work with of the work's authorship and initial publication in this journal. Authors can use a copy of their articles in their scientific activity, and on their scientific websites, provided that the place of publication is indicted in  Tishreen University Journal of Research and Scientific Studies - Economic and Legal Sciences   .  The Readers have the right to send, print and subscribe to the initial version of the article, and the title of Tishreen University Journal of Research and Scientific Studies - Economic and Legal Sciences Publisher

  • journal uses a CC BY-NC-SA license which mean

    You are free to:

    • Adapt — remix, transform, and build upon the material
    •  
    • The licensor cannot revoke these freedoms as long as you follow the license terms.

  • Attribution — You must give appropriate credit, provide a link to the license, and indicate if changes were made. You may do so in any reasonable manner, but not in any way that suggests the licensor endorses you or your use.

  • NonCommercial — You may not use the material for commercial purposes.

  • ShareAlike — If you remix, transform, or build upon the material, you must distribute your contributions under the same license as the original.

  • No additional restrictions — You may not apply legal terms or technological measures that legally restrict others from doing anything the license permits.

Most read articles by the same author(s)

1 2 3 4 5 > >>