Role of tourism marketing in Tourism movement in Lattakia Governorate

Authors

  • Lamis Nasser Tishreen University

Abstract

The tourism section is an important economic source which needs an interest and development because of decreasing tourism movement in Lattakia Governorate. It must make a plan to development this section internally and externally. It is a main factor in tourist promotion.

 A study of goals components and benefits of tourism marketing was done. A study of tourism marketing methods in Lattakia, and analyzing show and tourism movement was completed. In addition to study seasonal changcs of tourism movement, a study of tourism marketing and its effect on attractions in Lattakia Governorate was done.

 The study has showed that 80% of tourists have attractived by means of tourism marketing in Lattakia. The percent of domestic tourism in Lattakia reached 95% of total tourism movement in year 2018, and media consists 44% of tourism marketing means.

Author Biography

Lamis Nasser , Tishreen University

Assistant Professor, Faculty of Arts and Human Sciences

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Published

2021-07-05

How to Cite

لميس ن. . (2021). Role of tourism marketing in Tourism movement in Lattakia Governorate. Tishreen University Journal- Arts and Humanities Sciences Series, 43(3). Retrieved from https://journal.tishreen.edu.sy/index.php/humlitr/article/view/10671

Issue

Vol. 43 No. 3 (2021): Tishreen University Journal for Research and Scientific Studies - Arts and Humanities

Section

Articles

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