Evaluating The Quality Of Banking Services In The Private Banks Operating In Lattakia Governorate

Authors

  • Munther Merhej Tishreen University
  • Rana Deeb Tishreen University

Abstract

The research aimed to evaluate the quality of banking services in private banks operating in Lattakia Governorate from the point of view of clients through five dimensions, namely after embodiment (the bank’s readiness of equipment), after reliability (the bank performed well in its business), and the response dimension (the bank’s response to the service with high quality. After security (customer confidence in the bank and the quality of the provided banking service), and after sympathy (concern for individual and personal variables of the client), the researcher used the descriptive and analytical approach by reviewing literature and previous studies to prepare the study questionnaire with the aim of studying the research vocabulary and compiling and collecting the field information needed for the research topic 386 questionnaires were distributed, and then unpacked and analyzed using the SPSS statistical program, and the appropriate statistical tests were used in order to reach valuable indications and indicators that support the subject of the study, and it reached the most important results of the following: Private banks enjoy the quality of banking services in its fifth dimensions (embodiment, reliability, response, Security, sympathy) from the viewpoint of the respondents. However, the response dimension is less available in private banks, followed by accreditation. Friendly, and then after sympathy, and then after safety, while the embodiment dimension is more available in private banks from the viewpoint of the sample members..

Author Biographies

Munther Merhej , Tishreen University

Assistant Professor - The Department Of Business Administration 

Rana Deeb, Tishreen University

Graduate Student (Master) In The Department Of Business Administration (Marketing Specialization) 

Downloads

Published

2021-09-16

How to Cite

1.
مرهج م, ديـب ر. Evaluating The Quality Of Banking Services In The Private Banks Operating In Lattakia Governorate. Tuj-econ [Internet]. 2021Sep.16 [cited 2024Nov.25];43(4). Available from: https://journal.tishreen.edu.sy/index.php/econlaw/article/view/10900

Issue

Vol. 43 No. 4 (2021): Tishreen University Journal of Research and Scientific Studies - Economic and Legal Sciences Series

Section

Articles

License

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

  • The authors retain the copyright and grant the right to publish in the magazine for the first time with the transfer of the commercial right to Tishreen University Journal of Research and Scientific Studies - Economic and Legal Sciences

     Under a CC BY- NC-SA 04 license that allows others to share the work with of the work's authorship and initial publication in this journal. Authors can use a copy of their articles in their scientific activity, and on their scientific websites, provided that the place of publication is indicted in  Tishreen University Journal of Research and Scientific Studies - Economic and Legal Sciences   .  The Readers have the right to send, print and subscribe to the initial version of the article, and the title of Tishreen University Journal of Research and Scientific Studies - Economic and Legal Sciences Publisher

  • journal uses a CC BY-NC-SA license which mean

    You are free to:

    • Adapt — remix, transform, and build upon the material
    •  
    • The licensor cannot revoke these freedoms as long as you follow the license terms.

  • Attribution — You must give appropriate credit, provide a link to the license, and indicate if changes were made. You may do so in any reasonable manner, but not in any way that suggests the licensor endorses you or your use.

  • NonCommercial — You may not use the material for commercial purposes.

  • ShareAlike — If you remix, transform, or build upon the material, you must distribute your contributions under the same license as the original.

  • No additional restrictions — You may not apply legal terms or technological measures that legally restrict others from doing anything the license permits.

Most read articles by the same author(s)

1 2 > >>