The Role Of Content Marketing Elements In Improving The Brand Image A Survey Study Of Syronex Brand Consumers In Lattakia Governorate

Authors

  • Rizan Nassour Tishreen University
  • Nour Wahood Tishreen University
  • Muhammad Hammad Tishreen University

Abstract

The research aimed to study the role of content marketing in improving the mental image of the brand, by studying the role of content marketing elements (attractiveness, relevance, value) in improving the mental image. The researcher relied on the descriptive analytical method as a general approach to the research, where a questionnaire was designed and distributed to the research sample consisting of 318 individuals from the consumers of Seronex screens in Lattakia governorate (rural and city), and the researcher also used the statistical program spss to analyze the answers of the research sample.

The researcher concluded that there is a positive, significant effect of content marketing on the mental image of Syronex, and the dimensions of content marketing were arranged in terms of this degree of influence in the following order: relevance, value, attractiveness.

 

 

 

 

 

Author Biographies

Rizan Nassour , Tishreen University

Associate Professor

Nour Wahood , Tishreen University

Associate Professor

Muhammad Hammad, Tishreen University

Postgraduate Student (Doctoral Of Marketing), Department Of Business Administration

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Published

2021-11-09

How to Cite

1.
نصور ر, وحود ن, حماد م. The Role Of Content Marketing Elements In Improving The Brand Image A Survey Study Of Syronex Brand Consumers In Lattakia Governorate. Tuj-econ [Internet]. 2021Nov.9 [cited 2024Nov.25];43(5). Available from: https://journal.tishreen.edu.sy/index.php/econlaw/article/view/11078

Issue

Vol. 43 No. 5 (2021): Tishreen University Journal of Research and Scientific Studies - Economic and Legal Sciences

Section

Articles

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