دراسة اتجاهات المستهلكين في محافظة اللاذقية لشراء المنتجات الوطنية

Authors

  • يمن منصور

Abstract

يهدف هذا البحث إلى التعرف على اتجاهات المستهلكين السوريين  لشراء المنتجات الوطنية. وقد أشارت نتائج البحث إلى وجود اتجاهات سلبية لدى المستهلكين لشراء المنتجات الوطنية، وانحفاض تأثير عناصر المزيج الترويجي والجماعات المرجعية على اتجاهات المستهلكين لشراء المنتجات الوطنية.

وأشارت توصيات البحث إلى ضرورة القيام بتغيير اتجاهات المستهلكين من اتجاهات سلبية قوية لشراء المنتجات الوطنية إلى اتجاهات إيجابية قوية لشراء المنتجات الوطنية، وضرورة القيام بحملات توعية في وسائل الإعلام لإقناع المستهلكين بأهمية شراء المنتجات الوطنية، وضرورة قيام الجماعات المرجعية وجمعية حماية المستهلك في تحفيز المستهلكين لشراء المنتجات الوطنية.

The objective of this research is to highlight the Syrian consumer attitudes towards purchasing nationally manufactured products. The results of this research have indicted negative attitudes by consumers towards buying national products, and a decrease in the effect of promotion elements and consumer protection association on consumer attitudes towards purchasing national products.

 

The recommendations of this research have stressed the need to start changing consumer attitudes from strong negative attitudes to strong positive attitudes towards  purchasing national products, and the necessity of running awareness campaigns in  the media aimed at persuading consumers to purchase national products, and the need for referential groups and consumer protection association to motivate consumers to purchase national products.

 

Downloads

Published

2019-02-03

How to Cite

منصور ي. (2019). دراسة اتجاهات المستهلكين في محافظة اللاذقية لشراء المنتجات الوطنية. Tishreen University Journal- Economic and Legal Sciences Series, 30(2). Retrieved from https://journal.tishreen.edu.sy/index.php/econlaw/article/view/7569

Issue

Vol. 30 No. 2 (2008): العلوم الاقتصادية والقانونية

Section

Articles

License

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

  • The authors retain the copyright and grant the right to publish in the magazine for the first time with the transfer of the commercial right to Tishreen University Journal of Research and Scientific Studies - Economic and Legal Sciences

     Under a CC BY- NC-SA 04 license that allows others to share the work with of the work's authorship and initial publication in this journal. Authors can use a copy of their articles in their scientific activity, and on their scientific websites, provided that the place of publication is indicted in  Tishreen University Journal of Research and Scientific Studies - Economic and Legal Sciences   .  The Readers have the right to send, print and subscribe to the initial version of the article, and the title of Tishreen University Journal of Research and Scientific Studies - Economic and Legal Sciences Publisher

  • journal uses a CC BY-NC-SA license which mean

    You are free to:

    • Adapt — remix, transform, and build upon the material
    •  
    • The licensor cannot revoke these freedoms as long as you follow the license terms.

  • Attribution — You must give appropriate credit, provide a link to the license, and indicate if changes were made. You may do so in any reasonable manner, but not in any way that suggests the licensor endorses you or your use.

  • NonCommercial — You may not use the material for commercial purposes.

  • ShareAlike — If you remix, transform, or build upon the material, you must distribute your contributions under the same license as the original.

  • No additional restrictions — You may not apply legal terms or technological measures that legally restrict others from doing anything the license permits.

Most read articles by the same author(s)

1 2 > >>