The effect of electronic service quality on customer satisfaction A field study on Syrital customers on the Syrian coast

Authors

  • bassam zaher Tishreen University

Abstract

The research aimed to identify the degree of impact of electronic service quality on the satisfaction of Syrital customers in the Syrian coast by focusing on four dimensions of electronic service quality, which are reliability, ease of use, interactivity, and design.

The results of the research indicated that there is a significant effect for each dimension of electronic service quality represented by reliability, ease of use, interactivity, and design on the satisfaction of Syrital customers in the Syrian coast.

The most important recommendations of the research were the necessity for the company under study to work continuously to provide electronic services with a high degree of efficiency, strive to achieve zero errors, and interact effectively with customers’ electronic requests 24 hours a day, 7 days a week, designing electronic services in an innovative and attractive way so that they effectively influence customers through the use of sensory marketing techniques and neuromarketing techniques.

 

Downloads

Published

2024-11-10

How to Cite

1.
زاهر ب. The effect of electronic service quality on customer satisfaction A field study on Syrital customers on the Syrian coast. Tuj-econ [Internet]. 2024Nov.10 [cited 2024Nov.25];46(4):91-112. Available from: https://journal.tishreen.edu.sy/index.php/econlaw/article/view/17433

Issue

Vol. 46 No. 4 (2024): Tishreen University Journal of Research and Scientific Studies - Economic and Legal Sciences

Section

Articles

License

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

  • The authors retain the copyright and grant the right to publish in the magazine for the first time with the transfer of the commercial right to Tishreen University Journal of Research and Scientific Studies - Economic and Legal Sciences

     Under a CC BY- NC-SA 04 license that allows others to share the work with of the work's authorship and initial publication in this journal. Authors can use a copy of their articles in their scientific activity, and on their scientific websites, provided that the place of publication is indicted in  Tishreen University Journal of Research and Scientific Studies - Economic and Legal Sciences   .  The Readers have the right to send, print and subscribe to the initial version of the article, and the title of Tishreen University Journal of Research and Scientific Studies - Economic and Legal Sciences Publisher

  • journal uses a CC BY-NC-SA license which mean

    You are free to:

    • Adapt — remix, transform, and build upon the material
    •  
    • The licensor cannot revoke these freedoms as long as you follow the license terms.

  • Attribution — You must give appropriate credit, provide a link to the license, and indicate if changes were made. You may do so in any reasonable manner, but not in any way that suggests the licensor endorses you or your use.

  • NonCommercial — You may not use the material for commercial purposes.

  • ShareAlike — If you remix, transform, or build upon the material, you must distribute your contributions under the same license as the original.

  • No additional restrictions — You may not apply legal terms or technological measures that legally restrict others from doing anything the license permits.

Most read articles by the same author(s)

1 2 3 4 > >>